Why Does SEO Cost So Much?
So you’ve done your research and come to terms that you really do need Search Engine Optimization (SEO). Not only because it is one of the best marketing strategies but it is a critical strategy to build and grow your business. You then begin your search to find the best SEO specialist you can. Your eyes widen, and you lean in closer to get a better look. You then ask yourself.. Why is it so expensive?! Sit tight, and let me share with you 4 reasons on why SEO is so expensive.
1. SEO Takes Time To Show Results
Let’s begin with an analogy, think of SEO as gardening. When you plant a seed to grow a tree, is it fully grown the next day? Not even close! In order to help that seed grow, we must give it what it needs to thrive – plenty of water and sunshine. Your SEO expert is your gardener/nurturer as such; they plant the seed and ensure it is given what it needs in order to thrive. A credible and reliable SEO expert will use tactics and effective strategies that take time to show results. If a company promises to deliver top rankings in a few days.. Run. Cheap SEO can create more headaches and expenses in the long run; keep this gardening analogy in the back of your mind when seeking an SEO expert. You are ultimately paying someone to work on your campaign continuously to improve and maintain your rankings.
In addition to this, the right SEO company will communicate with you often and get to know your business, and discuss your goals. While a personalised SEO strategy again – takes time to develop; however it drives the best, most successful results.
2. SEO Takes A Lot Of Work And Effort To Maintain
In order to see and maintain successful SEO, it takes work; a lot of it. Work spent ensuring you are generating organic traffic. Organic traffic requires using relevant and quality content, which will ultimately generate more clicks to your website. More clicks mean more customers, and more customers mean more profit which leads us to the point that you will have a huge return on your investment. It is said that around 93% of online experiences begin with a search engine, and the close rate of SEO leads is much higher than that of other, more traditional ways of digital marketing.
Some of the work that goes into each campaign includes:
While you may be thinking, keywords? Is that really important? In short, yes, that is if you want a successful campaign. The SEO services you choose to go with should include keyword search and integration. These keywords will then be incorporated into every single one of the pages of your website, to ensure you are targeting your niche/target market on your website.
Improving the backend of your website
The backend of your website is a crucial component to the potential success of your business. Think of it as the roots of your plant, if this area isn’t at its best, you will be missing out on potential customers; not only this, your website will struggle to rank at the top of search results.
Optimising for local search
When you type into google ie; “restaurants near me”, all of the businesses that have optimised local SEO will show up in order to gain more traction. It takes time for your SEO agency to build a local presence and drive more local customers to your business.
Links are one of the primary ways that search engine algorithms determine the significance of a page. Link building is a manual process that yet again, takes time and work. There are no shortcuts, much like when you are planting your seed. However, having a good number of links to a website indicates that the content is valuable. The work put in will generate organic growth and traction which is sustainable for your business.
3. SEO Requires A Lot Of Knowledge And Expertise
Out of all the digital marketing methods, SEO is one of the most complex and intricate marketing strategies any business can use; in other words, not just anyone can complete successful SEO requires skill and knowledge. When you are hiring an SEO company, you’re paying more for skill.
Think of hiring an SEO company like hiring a plumber to fix the sink. If you don’t have much experience in the mechanics of plumbing you’re going to hire a plumber that has the expertise to ensure you have peace of mind that your sink won’t continue to leak, right? When you hire a plumber you’re paying for an experienced professional that will work on your sink, and solve your issue. While it may be more expensive than if you had solved it on your own but you are paying for someone’s expertise to help you, a bulletproof solution, knowing you are in safe hands. The exact same thought process applies to SEO.
You’re ultimately paying for experts to work on your campaign, and drive results for your business to create higher sales and more success.
4. SEO is an investment!
Let’s be realistic, is SEO really that expensive if we look at it in terms of investment? In comparison to other marketing strategies including paid advertising, SEO is by far the most cost-effective marketing strategy for any business. SEO provides the highest return on investment than any other marketing technique.
Business owners should rather view SEO as an investment as opposed to an expense. If we focus on the price we are more viewing it as an unwanted cost rather than an investment that will pay off in the long run.
SEO agencies and marketing services have the knowledge, skills, and expertise to create success for your business.
Let’s start your SEO journey with us today
It’s time you find the right agency to support your company’s needs in order to help grow the success of your business. Here at Sleepi Digital we offer a free consultation to discuss all the questions that may need answering and to learn more about how we can help support your business. From here we are able to offer comprehensive quotes that are catered entirely to your business needs. Call us today.