Get Your Website To Page 1 In Google Search Results
Search engine optimization (SEO) is a key part of a successful digital marketing strategy and is hands down one of the best, most effective digital marketing strategies you can choose to invest in. SEO will help you utilize your space on the world wide web in the highest possible way and will boost your online presence to the next level. Having the right SEO marketing strategy will help you rank organically, rather than paid advertising.
Search engines are what give you the best possible answer when you type your search query in the search bar. Search engines are constantly changing their algorithms to ensure that user search results are the best, most accurate results displaying. They do this by “crawling and indexing” and ordering websites according to how well it relates to the users search query.
Search Engine Optimisation is tailoring your website to fit within the search engine requirements to ensure your website is showing up when people search relevant keywords or keyphrases that relate to your business, product or service. There are many different elements that Google search takes into consideration when deciding on your website’s placement on the web.
- Keyword Research
- On Page SEO
- Off Page SEO
- Local SEO
- Optimising Title Tags & Meta Descriptions
- H1 & H1 Tag Optimisation
- Technical SEO
- Google Analytics
Know More About SEO
When developing a digital marketing SEO strategy, it is important to know and understand the keywords that are most relevant to your website, products & services. This is how Google will find your business and make your website appear on relevant search queries, in turn, getting you the leads that you deserve.
Off Page SEO or back-linking is when other related websites endorse you on their website. This gives Google or search engines the confidence that your website is legitimate and has good information that will be helpful to the users who are searching for keywords or key-phrases related to your industry. It is important to remember that backlinks need to come from reputable websites, if they are coming from non relevant or untrustworthy websites Google will penalise your website and you will fall behind instead of ranking higher.
Page Title Tags are what your web page link looks like when it appears in Google search (above Meta Description). It is important to have your title tags well structured to get the best results, click throughs & Google ranking. Like your meta descriptions, they need to be relevant, concise and captivating. All of our SEO plans at Sleepi Digital include re writing your website’s title tags to make sure you are getting the clicks you need to generate revenue!
Local SEO is important, especially if you work locally in the community. This will help people who are searching local, for companies like you, find you! For example “Builders in Auckland” or “Builders near me”. There is free advertising space in Google to showcase your product or service (Google My Business), and taking advantage of the GMB platform can generate you more leads!
Meta descriptions are the few lines of text that show up under the links to your website pages when your website shows up in Google search results. These need to be relevant, concise and captivating. These are what will make the user click on your website over the ones listed above or below yours. The more clicks your website links get, the higher Google will rank your website in search results. The amount of clicks your website gets tells Google that your website is giving the best answers and is a good solution for the keyword or key phrase the user is typing in as a search query.
Page content is simply the content you have put on your website pages. If you want to be on page 1 on Google, it is important to implement the right keywords that are relevant to your business. We have tools that tell us the search volume of current keywords in real time. Trends are constantly changing and it is important to keep up with these trends so that you can stay on top of your competitors.
Book A Free SEO Audit
Get in touch with our team to organise a free, no obligation SEO audit to see how your website is currently performing on Google. Discover how we can implement SEO to help your website rankings sky rocket.