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What Is A Title Tag

What Is A Title Tag?

What is a title tag!? And do I have to have one? Well.. Yes, in order for search engines to recognise the context of your website or page, it is necessary. So the question remains.. What is a title tag? Technically a title tag is a piece of HTML code that speaks to the search engines and tells them what the name of your page is; because it is the first thing the search engines see it is essential to make sure it is an accurate and concise description so the ‘bots’ are able to understand what the page is all about. In addition to that, it is crucial to add and optimise your website’s title tags as they play an essential role in terms of organic ranking (SEO). 

Without further ado, here are 5 crucial points of what title tags are all about, and what you need to know to ensure you are creating success for your business.

1. What is a title tag’s purpose, what does it look like?

Your title tag, in other terms your ‘meta title tag’ serves as a headline to summarise, concisely and clearly what your page and content are all about.

If your title is eye-capturing and informative, you are more likely to capture your potential customer’s attention. Let’s take a look at an example. For example, typing ‘cleaning services’ into google, and this is one of the first companies that ranked on google. ‘Professional Cleaning Business – 100% Satisfaction Guarantee’’ is the title, it is clear, concise, and to the point; you know exactly what to expect when clicking on their web page. What is the title tag used for after the searchers learn the Search Engine Results Pages (SERPs)?

Because the title tags appear at the top of the ‘browser tabs’, they continue to show what your page is about throughout a user’s session. This makes it clear and easy for users to jump from browser tab to browser tab knowing what they should expect on each page, and making it easy to find their way back to your website. This is a great opportunity to ensure you are adding in your logo, making it that much clearer for your clients / customers to find your page.

2. How Long Should A Title Tag Be?

Title tags need to accurately reflect the content of your page in order to optimise click-through rates. In saying this, title tags should span no more than 60 characters. If the title exceeds the display length the search engine cuts it off; therefore users cannot see the full title. It is important to always remember, short, concise, to the point and relevant to your consumers.

3. Why Are Title Tags So Important For SEO?

Title tags are hugely important when considering your on-page SEO

Google’s algorithms understand the title tag as a vital sign of the page’s relevance and purpose. To emphasize this, the title has the highest level of importance and power; it carries more weight and significance for communicating the main idea of your content OVER your subheadings. 

It is hugely important to include keywords in your title tag to climb higher in search results. Your HTML title tag must accurately reflect relevance for search engine algorithms and enhance the user experience. 

With higher optimization for the title, the click-through rate (CTR) should increase. 

In order to attract and retain real people/customers to your site you must set it up as a useful resource and create it in a user-friendly way. The association between amazing SEO, title tag, and CTR comes down to producing a line of text that showcases your brand/business’s key benefits in an enticing way. Some effective ways to achieve this could be by

  • Creating a title tag with catchy phrases
  • Effective call-to-actions (CTAs) 

These could potentially amplify CTR and generate a surge of traffic to your site.

4. Why is Google Re-writing My Title?

There could be many reasons why Google is re-writing your title tag, it could be due to some of the following reasons:

  • It does not accurately describe your page’s content
  • It is stuffed with too many keywords making it difficult and unhelpful for users
  • It isn’t unique 
  • Or, it does not match the search query. 

Not to stress, all of these problems are simple to fix and if you simply follow the tips and tricks within this post, you are likely to have the knowledge and understanding to avoid this from happening.

5. 3 Steps To Creating Relevant SEO-friendly Title Tags

  1. Create a unique and original title.

Unique titles help the Search Engines determine what the page is about and how to rank it. Imagine if you had a website where every page had the same generic title for every single page. For example, “Home Decor, and Furniture Store”. If a user specifically types in “couches”, the generic title may suggest that this page won’t match their search because “couches” does not appear anywhere (even if it does). 

2. Target one primary keyword.

For the best ranking outcome, it is best to just use ONE keyword, as opposed to ‘stuffing’ lots of keywords into one title tag. If you stuff lots of keywords you run the risk of losing a high ranking; it can also confuse users making them less likely to click on your page. 

If you can’t think of only one keyword, it might be a good idea to look at separating your content into multiple pages. 

3. Add a hook.

Create a tag that even you would click! For example, say you write blogs about gardening maintenance, what sounds better: ‘Tips on Gardening Maintenance’, or ‘10 Must-Know Tips for Immaculate Gardens’? While incorporating your keywords, you are also creating something relevant, and enticing for your readers/customers.

Optimise Your Title Tags And SEO With Sleepi Digital

From this post, we hope you gain a clearer understanding of Title Tags and the role they play in your business. Optimising your title tags is taking a step towards a successful SEO-friendly page that ranks at the top of google search results! A brief, unique explanation about your page can capture your audience’s attention and generate exposure to your business. 

If you are thinking you want to take a step toward success, speak to one of our professional consultants today, we offer a free 30-minute consultation call to discuss your business’s SEO goals and needs. From here we are able to offer comprehensive quotes that are customised specifically to your business. Book in with us today through the link below. Let’s get started on your successful business journey today!