Brand Strategy | WordPress Website Design and Development
Laika Designs is a wedding stationery and graphic design company located in Auckland, NZ. They specialise in making wedding signage, stationery and graphic design/branding.
Our role was to create a beautiful WordPress website that showcased Laika Designs work and services, as well as optimise conversion rate. We did this by using compressed high resolution imagery throughout the entire website & an interactive gallery.
We optimised the conversion rate by adding a download button that captures the users email when they download the Laika Designs price list and implementing the hovering button “say hello & get our price list!”. Laika designs has reported a significant amount of new leads since getting their new website up and running.
We have created this website to be responsive across mobile, tablet and desktop. This means that the content and images scale according to the different screen sizes your website is being viewed on. Making it easy to navigate and read on any device. This website feature is very important for SEO (Search Engine Optimisation).
Throughout the design process we focus on how the user will navigate through the website and make sure the user experience is as easy and user friendly as possible. Easy navigation, design consistency and usability are what we achieve with UX design.
We use animations to create user interaction and attract attention to where we would like the user to read or click. Animations are also used as a modern feature to make your website look modern, fresh and up to date.
Personalised and responsive contact forms assist in getting more leads and allowing the user to easily contact you about your business, products or services. Contact forms make it easy for you to collect any information that will be helpful in assisting your potential client and can prevent the need to reply to an inquiry with questions that could have been asked initially in your contact form.
Social icons allow your website visitor to validate your business by checking your social profiles. This creates trust and legitimacy for your website visitor. Social links can also be helpful in getting a bigger social media following and brand exposure.
We integrate Instagram banners to websites who heavily use social media as a main marketing tool. Our instagram integration is in real time and showcases the latest posts that you have posted on Instagram.
We have installed a sticky contact icon that displays continuously at the bottom of the web browser. With just one click, this makes it extremely easy for your web visitor to get in touch with you. These links are custom and can link to different internal website pages or to a clickable phone number or email window.
We have used a filterable gallery on this site. A filterable gallery allows you to categorise images that can be controlled by a navigation bar above the grid style gallery. This creates user interaction & allows the user to view images from certain categories as well as view the entire photo gallery, if they wish.
Flip boxes are animated boxes that flip to the other side when the user hovers over them. This is a neat and tidy way of displaying information. These could be used for things such as non e-commerce products and service boxes.
Download after email allows you to give free information to your web visitors if they give you their email address. This is a good way to get more leads and convert more clients.