SEM - Search Engine Marketing

How can a Search Engine Marketing Digital Agency Help you rank on Google?

Dominate search results and come up on the first page for targeted keywords. Search engine marketing helps you get more clicks, leads, and sales.

What is Search Engine Marketing?

Search Engine Marketing (SEM) is a paid search advertising online marketing strategy with a goal to increase the visibility of your website’s products or services in search results (Google search). This can also be referred to as SERPS (Search Engine Results Pages). 

There are different avenues to get seen by your target audience with SEM. Depending on the nature of your business some digital marketing strategies might work better than others. It is best to have an initial marketing strategy consultation with one of our experts to find out which method is best suited for your business.

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Some different types of Search Engine Marketing:

Google Search Ads 

Google Search ads allow you to optimise your ads towards a targeted audience and are a good way to get to page one of google search quickly. The best thing about Google Search Ads is you only pay each time someone clicks your ad and visits your website. 

Google Display Ads 

Google Display Ads are visual ads that show on over 2 million websites and around 650,000 apps. These ads have the option of remarketing which means the ads will follow people who have already visited your website, reminding them of the product or service they were interested in while they are visiting other websites or apps. 

YouTube Advertising 

Being the next biggest search platform on the internet after Google, this platform is unquestionably a great place to run visual SEM campaigns. You can choose who you want to see your video with audience targeting and you’ll only pay when someone engages with your ad. 

Why should you integrate SEO services into your SEM strategy? 

Both SEO strategy and SEM have the same end goal – to get your business website showing up on page 1 of Google for certain keywords. In short, SEM (paid search) are a quick rush – they will get you results, and they will get you results fast. Search Engine Optimisation (SEO) optimising your website to rank organically, which means when your website starts appearing on page 1 for your desired keywords organically, you don’t have to pay for clicks. SEO takes longer to rank than SEM – why? SEO takes a lot of work and if everyone could do this work, then everyone would be able to rank. 

It is a great idea to integrate the two marketing strategies to achieve long-term business growth. While you are building up your SEO, you will see quicker results with your SEM. Once you’ve nailed your SEO (after approx 6 months to a year minimum) you can faze out paying for Google Ads and you will be ranking organically for those ads you used to pay for. They simultaneously work extremely well together as an overall digital marketing strategy to increase website visits, leads, and sales.

What is PPC?

PPC is short for Pay Per Click and can also be referred to as CPC (Cost Per Click). As mentioned above, SEM works on a pay-per-click basis. Pay per click is essentially buying visitors to your website through targeted, paid search ads rather than earning those clicks through ranking organically (SEO). 

It is extremely important to optimize your ads to ensure your PPC is working for you and your business’s profits. When the ads are optimised the PPC should be very minimal to the value of the website visitor. For example, your pay per click may be $2 but if someone converts and purchases your product or service you are gaining much more profit. 

A significant amount of effort and research goes into optimising for a successful PPC ad campaign. This is why we recommend at least 2-3 months of groundwork to start seeing optimal results in an SEM strategy. Some elements we consider while optimising ads are researching keywords, selecting relevant keywords to your business, organising the selected keywords to campaigns and ad groups, creating landing pages that will help convert, optimising the target audience for your product or service, and more. The better, more relevant the ads are, the more cost-effective your CPC becomes. In short, Google will charge you less per click the more relevant and useful your ads are to its users. 

Google Ads allows you to choose specific goals for your campaigns like driving website visits or increasing phone calls. It is possible to start and stop your ads whenever you wish.

How can a good SEM strategy drive your business great results online?

Search Engine Marketing can help you:

  • Reach your clients instantly
  • Increase brand awareness
  • Create geo-targeted ads
  • Target the right audience 
  • Increase your website traffic
  • Pay per click 
  • Beat your competition
  • Get immediate results with an optimised SEM campaign.

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